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By Stuart Crawford During my travels in the Sales and Marketing game, I have come across a number of sales and marketing trainers that are huge supporters of what I call throwing mud at the wall and seeing what sticks, this maybe interpreted as the Sticky Factor. Sure sending out thousands of emails or fax broadcasts in a spray and pray approach may be a practice that your small business leverages as way to attract potential leads and eventually new clients. You need to have this as one of your clubs in your business golf bag. Does it work on its own? Or is it just a waste of ink in someones fax machine, or another message in their SPAM filter or postcard in the trash can? Not only does this strategy keep you at your desk praying for a response, it is also quickly becoming a huge obstacle to many small businesses as a marketing strategy, where over 120+ million phone numbers in the United States are already on their national Do Not Call List. Mass fax and email marketing tactics will soon become obsolete. For Example, the Italian government has outlawed all forms on unsolicited electronic, verbal or mobile marketing tactics; this may eventually expand to other countries around the globe as consumers wrestle with clutter of their inboxes or fax machines and the expenses related to receiving marketing from unsolicited sources. Now it is important to step out of your comfort zone, get up from behind your desk, and take a new approach to creating new revenues for your business, before your competition does. Instead of taking a Spray and Pray approach, change your thinking so that you create a Stick Factor. This methodology is based on developing long term relationships with business associates, clients, community leaders, and so much more. Here are some tips to creating the Stick Factor to attract new opportunities in your day to day business life. Sign up as a member of your local Chamber of Commerce or Board of Trade. Once you sign up, get involved, and learn the names of the President and others in influential positions within these organizations. Once you are on a first name basis with them, leverage your relationship with them by offering your talents to their cause. Give! Give! Give! Give your time and your talents to local organizations, again this can be the Chamber of Commerce or a non-profit organization. As you may or may not have noticed that I did not say MONEY! Giving money is good, however, how do you create the Stick Factor by just giving money. Give your time and your talents and you will create the Stick factor that people will remember you. Be involved in the business community, besides your local Chamber of Commerce there are other organizations that can you can become involved in. Check out local networking groups, business associations and coffee meet-ups. Attend their events on a regular schedule and be active within these groups. The more you are involved, the faster you will remember everyones name and their services, and most importantly, they will remember yours. Keep in regular contact with your business associates. You must keep in regular contact with everyone you meet, through an educational based (not sales based) newsletter, a quick email from time to time to see how they are, a quick coffee meeting or lunch. Learn their birthdates, so you can send them a quick email on their birthday (This works well with clients as well). Be faithful to your friends, when you have a great relationship and your business partners are providing great services to your clients, be faithful to them. It is important not to continue to shop around on the services that your trusted alliances are providing. Stick with them through the good times and through their own struggles. One of the most important factors in creating the stickiness is that you are the one that your partners, friends, alliances, and business leaders think of when they run across someone that can use your services or products. You want to be the one that they say to their friends or clients call these guys and these guys only, no one else comes close to them. The Stick Factor is not something that happens overnight, it sometimes can take almost a year before you see the rewards. Keep at it; be involved and active in your local business and volunteer community. If you are uncomfortable about stepping out of your shell, seek the assistance of someone who has the experience to work with you. The old line about networking comes to mind hereBE MEMORABLE! Stuart R. Crawford is Business Development Strategist specializing in Information Technology with You Factor (http://www.youfactor.ca), a leading business development consulting company in Calgary, Alberta. He can be reached at stuartc@youfactor.ca. Article Source: http://EzineArticles.com/?expert=Stuart_Crawford http://EzineArticles.com/?Getting-your-Message-to-Stick---Tips-on-Creating-the-Stick-Factor&id=243780 tramadol viagra fetal monitor online pharmacy no prescription ultram cheap online purchase ultram prescription tramadol